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‘There are thousands of well-educated and highly-qualified landscape designers in this country but only a fraction of them make a decent living. For too long, this talented community has placed its artistry above charging fairly for its services. It is time to figure out a better, fairer way.’  Chapter one

This hands-on book discusses all the elements of Catherine Wiersema’s top rated, semester-long, professional practice course for landscape designers, taught at Radcliffe/Harvard’s Landscape  Institute and the Boston Architectural Center over the past 15 years. Richly illustrated with lessons learned and war stories from her own and others’ practical experiences, the book is a step-by-step guide to building a profitable, client-focused business. Both early-career and advanced landscape designers and landscape architects will find much of value to help them target the best clients, promote and price their services, and above all, manage the multiple phases of happy  client relationships.

About the Author:

This book is the culmination of Catherine’s career as landscape designer and educator. For many years, her sought-after design/build practice - Boussard Garden Design - focused on large residential properties. With her professional practice course she addressed a big void in the curriculum for landscape designers - how to build a profitable business.

She is a recipient of the Harvard Landscape Institute’s Distinguished Faculty award and has been an acclaimed lecturer at  numerous conferences including those of the Association of Professional Landscape Designers.

Catherine is a graduate of Radcliffe’s Program in Landscape Design, is APLD-certified, and holds an MBA. Her earlier career was in marketing/sales in the corporate world and as associate professor of marketing and strategy.

 

• Sales Rank: #1932518 in Books
• Published on: 2015-10-19
• Original language: English
• Number of items: 1
• Dimensions: 11.02" h x 1.00" w x 8.50" l, 2.78 pounds
• Binding: Hardcover
• 312 pages

Most helpful customer reviews

3 of 3 people found the following review helpful.
unaware or forgetful of best industry practices
By Amazon Customer
As landscape designers we often find ourselves working somewhat in isolation, unaware or forgetful of best industry practices. The Thriving Landscape Designer reconnects us with every aspect of what we love to do, from the psychology of managing clients' expectations, to very practical and useful concepts such as municipal approvals and preparing budgets for your clients. Catherin's inclusion of personal stories and experiences lend the book a human and very readable flow. She is remarkably generous with her vast experience and shares specifics in costs, profitability, and process from initial client meeting, through the design process and installation, to invoicing and reconciliation. The valuable information contained in these pages is often lacking in the curricula of Landscape design programs. It is a must have, not only for those of us just beginning careers in the green industry, but also the established and experienced among us.

3 of 3 people found the following review helpful.
Very easy to read and implement
By Amazon Customer
Heard Catherine speak and immediately went out and got the book. I have been in the landscape business for a number of years and it still gave me new ideas of how to improve many aspects of my business. Very easy to read and implement.

2 of 2 people found the following review helpful.
Exceptional Book for Landscape Designers of All Levels
By Ladybug
This book presents a well-rounded examination of key elements for a successful career in landscape design. It is extremely well organized, and the writing succinct, not verbose. Using pages filled with stories, examples, case studies, graphics, and work site photos Catherine clearly communicates her points. The writing is very much like an engaging “how to” book rather than like a dry business school textbook. Of particular note are the chapters on managing risk and the installation team as they relate to the overall project success.

I am an experienced designer, have been in business for almost 15 years and have worked with the author. Catherine retired at the top of her game, culminating with this book publication. I took Catherine’s Professional Practice Course (from which much of this book seems to have been developed), about mid-way in my career so some of the material was familiar. However my business has evolved and grown since then. I find a great deal in this book to consider and apply to my work going forward and have sticky notes marking several sections which I plan to reference.

See all 6 customer reviews...

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When her enemy, the infamous Laird of Ravensby, abducts her in order to win his brother's freedom from an English dungeon, Elizabeth Graham finds herself strangely attracted to this notorious privateer.

• Sales Rank: #279230 in eBooks
• Published on: 2010-02-13
• Released on: 2010-02-17
• Format: Kindle eBook

From Publishers Weekly
Johnson ( Sinful ) merges improbable history, titillating sex and sustained suspense, using the struggle for Scottish independence from British rule as the backdrop for a love story. Johnnie Carre, a powerful Border Lord in Scotland, kidnaps Elizabeth Graham, widowed daughter of his English enemy Lord Harold Godfrey, to force the release of his brother, Robbie. No rough-and-tumble warlord, Johnnie "wore a black velvet jacket. . . . The lace at his cuffs and throat fell in fluid splendor; a spectacular diamond twinkled from the crushed folds of his jabot." Threatened by her father and her dead husband's sons, who plot to gain control of her marital inheritance, Elizabeth discovers she is pregnant with Johnnie's child. She proposes a marriage of convenience to her longtime suitor George Baldwin, who accepts. With an army of 300 men, Johnnie gallops into England to abduct the bride at the alter and ride with Elizabeth back to his country estate, Goldiehouse. But their happiness is threatened by the wicked Godfrey. Johnson tells a good story, but her one-dimensional characters have all the appeal of Tupperware.
Copyright 1993 Reed Business Information, Inc.

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19 of 20 people found the following review helpful.
Completely Enjoyable
By A Customer
This is the second book I've read by Susan Johnson and it won't be my last. The author combines accurate historial detail (missing from so many historical romances)with a passionate and steamy love story. I much prefer the hero in this book to Adam Serre in Pure Sin. Adam never seemed to lose his cool reserve...while Johnnie falls head over heels for Elizabeth and the love between them is incredibly touching.
My only criticism of this book would be the hurried ending. The story seems to shift from J&E to his younger brother and Roxane (probably to pique interest for their book, To Please A Lady).
Highly recommended!

12 of 13 people found the following review helpful.
A beautiful love story
By Sandra J Smith
Do not believe the reviews that say this book is just about sex only! This book does have numerous hot, scorching love scenes, but that's only one of its good qualities. The hero is loyal, honorable, sincere, protective, stops at nothing to keep his heroine safe from harm & happy. About 1/2 way through the book, they declare their love for one another - this doesn't happen in most romances - in most of the ones I've read, the declaration of love is left for the last few pages of the book.

This book had a lot of historical detail, and it was clear to see that Susan Johnson put in time and effort on her historical tellings. The characters are people you care about, and I want to read Robbie's & Roxane's story very soon. It did not bother me that they were prominently featured in the last couple chapters of the book - at that point, Johnnie & Elizabeth weren't ready/able to have physical relations, so why not let Robbie & Roxane have a go at it? I thought it was brilliant.

Other characters I love are Redmond, Elizabeth's friend & former bodyguard, and Munro, Johnnie's cousin. I have no idea if either of these fellas has his own book or not, but I sure hope so!

Another thing I liked about this book was how Susan Johnson showed us that Johnnie was a hardened rake. She didn't just mention it in passing, she showed us scenes of him in the act. (And that role playing scene with one of his mistresses was super hot!). As far as Johnnie & Elizabeth's scorching love scenes went, I loved both the scenes with the dressmaker, the scene with the bedpost, and the scene with the jewel :)

This book had everything - romance, adventure, history, and erotic but not offensive love scenes. I didn't miss the fact that the book, for the most part, isn't technically 'funny'. If you are looking for an out & out humorous read, this isn't the book for you. And, this isn't a cookie cutter, milquetoast romance. This book was excellent, and on a scale of 1-10, it would be at least a 12 for me. Highly recommended. Earns its 5 stars and then some.

9 of 10 people found the following review helpful.
Sexy & Romantic!
By A Customer
This is ine of the best SJ novels I have read, in fact my favourite after Brazen.
Johnie has a hard time commiting to Elizabeth and fools around with a lot of women in the first half, but once he marries Liz, becomes a devoted and faithful husband, and the story turns very romantic.
The only problem I had was with the last part of the book, as the attention shifts to Johnie's brother and his lover, who are the protagonists of the sequel to this novel.
Other than that, the book was very erotic as well as romantic.

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[R592.Ebook] Free PDF Traders in the Ancient Mediterranean: Publications of the Association of Ancient Historians 11 (Volume 11), by Timothy Howe

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Traders in the Ancient Mediterranean presents a framework on which to hang ancient Mediterranean buying, selling, and transporting of goods. In five focused chapters, each written by a field expert, Traders in the Ancient Mediterranean offers a diachronic analysis of the ancient Mediterranean trader from the Late Bronze Age (1500-1100 BCE) through the Roman Imperial period (27 BCE-400 CE). The book focuses on local traditions, embedded historical context and socio-political goals of traders as individual actors, to provide an analysis of the impact of trade on ancient Mediterranean life beyond the traditional boundaries of the economy. As a result, two main types of behavior are analyzed, inter-regional and regional. The political and social developments of the Late Bronze Age and the Hellenistic and Roman periods, characterized by the rise of large multi-regional empires such as Assyria, Babylon, New Kingdom Egypt, Seleucid Syria and Ptolemaic Egypt, facilitated increased volume and demand for long-distance, extra-mural trade. Alternatively, the regionalism of Early Iron Age communities such as the Greek, Etruscan and Phoenician city-states tended to encourage focused exchange onto smaller, local networks to such as degree that larger structures, and longer distance trade were slow to form and thrive. A conclusion that all regions share, however is that ancient Mediterranean traders maintained a general disregard for the “laws” of supply and demand. Their behavior was dominated by intense official interference (and even competition) by revenue-hungry political entities. Consequently, for the ancient trader and the consumers he (or occasionally she) serviced, the prices of movable goods were always volatile, high risk was always a factor, and the integration of markets into an ordered economy superficial and tentative.

• Sales Rank: #2523014 in Books
• Published on: 2015-12-17
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .56" w x 6.00" l, .74 pounds
• Binding: Paperback
• 246 pages

About the Author
Timothy Howe teaches at St. Olaf College in Northfield, Minnesota. He is Associate Field Director of the Antiochia ad Cragum Archaeological Project (ACARP) in Southern Turkey, has excavated and supervised field programs in Cyprus at the Mycenaean Bronze Age site of Kalavassos Aghios Demetrios and Neolithic site of Tenta, and has excavated in Greece at ancient Sparta, Corinth, and the Athenian Agora. He has written over 20 articles and book chapters as well as four books on the archaeology of Mediterranean agriculture and trade, Alexander the Great, ancient Mediterranean warfare, and Greek and Latin historiography. He also serves as Senior Editor for the ancient studies journal The Ancient History Bulletin.

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[B246.Ebook] Download PDF Travel Dictionary, by Claudine Dervaes

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For students and travelers the world over, this encyclopedia of information contains over 6,000 terms, codes, acronyms and abbreviations of travel, and includes travel industry associations, consortiums, reference books, magazines, and newsletters. Time zones around the world are listed as well as countries and capitals, currencies and currency codes, airline codes, and city/airport codes in both encoding and decoding formats. From "arunk" to "Z- time", the terminology also comprises many political, social, cultural, technical, and geographic elements, and numerous American terms are defined for foreign tourism consultants. From world facts and trivia, to international geographical terms, metric conversions, and world area maps, this dictionary covers it all!

• Sales Rank: #4471107 in Books
• Published on: 1998-01-01
• Original language: English
• Number of items: 1
• Dimensions: 8.75" h x 5.75" w x .75" l, .98 pounds
• Binding: Paperback
• 384 pages

From Booklist
While it carries no edition statement, this book has been published since at least 1990. The author's intent was to compile a quick-reference handbook for use by travel industry personnel. As a former travel agent, tour company representative, and travel industry instructor, Dervaes relied upon her experience as the gauge for determining the style and content of this work. The idea is excellent; unfortunately, the book misses its mark. It contains a concise specialized dictionary, with brief definitions of travel terms and abbreviations. For example, pool route is defined as "When two carriers share equally their facilities, total revenues, and borrow planes and crews from each other." STCR is a code for "stretcher passenger." Many of the 6,000 terms defined are common words that could be found in a standard dictionary: brothel, cavern, harbor. Appendixes contain time zone and metric conversion charts, international clothing sizes, a smattering of geographic world facts (major rivers, deserts, ship canals, islands, continents), all of which can be found readily in commonly used reference sources. The numerous lists of specialized codes appears to be the most important information this guide has to offer. Here are codes for airlines, airports around the world, cities, countries, currencies, car rentals, hotels, credit cards, airfares, and special meals.

The Travel Dictionary is best left to travel and tourism personnel. Libraries will be wise to continue to rely on standard sources such as Travel Industry Personnel Directory and the Official Airlines Guide for this information.

Review
Abbreviations for States and Provinces, Travel Industry Organizations, Decoding Worldwide City/Airport Codes, Decoding and Encoding Airline Codes, A to Z of Terms, Codes, Abbreviations and Acronyms, Travel Industry Reference Books and Publications, Communication Code and 24-hour clock, U.S. Time Zones Map, Countries, Currencies, and Currency Codes, U.S. States and Capitals, Computerization Codes, Car Rental Company and Information Codes, Hotel Company and Information Codes, Fare Indicators and Web Sites.

About the Author
Claudine Dervaes has over 24 years' of travel industry experience and is the author-publisher of The Travel Training Series, The Travel Dictionary, Teaching Travel Handbook, the video on Careers in Travel and more. Her company, Solitaire Publishing, produces and distributes over 35 products for travel education. Ms. Dervaes's materials are used in over 600 schools and colleges and by thousands of travel agencies and individuals for training and resource.

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1 of 1 people found the following review helpful.
The Travel Dictionary is an encyclopedia of travel terms!
By A Customer
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• Sales Rank: #1087457 in Books
• Published on: 1994
• Binding: Hardcover

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“The economy [isn’t] a bunch of rather dull statistics with names like GDP (gross domestic product),” notes Tim Harford, columnist and regular guest on NPR’s Marketplace, “economics is about who gets what and why.” In this acclaimed and riveting book–part exposé, part user’s manual–the astute and entertaining columnist from the Financial Times demystifies the ways in which money works in the world. From why the coffee in your cup costs so much to why efficiency is not necessarily the answer to ensuring a fair society, from improving health care to curing crosstown traffic–all the dirty little secrets of dollars and cents are delightfully revealed by The Undercover Economist.

“A rare specimen: a book on economics that will enthrall its readers . . . It brings the power of economics to life.”
–Steven D. Levitt, coauthor of Freakonomics

“A playful guide to the economics of everyday life, and as such is something of an elder sibling to Steven Levitt’s wild child, the hugely successful Freakonomics.”
–The Economist

“A tour de force . . . If you need to be convinced of the everrelevant and fascinating nature of economics, read this insightful and witty book.”
–Jagdish Bhagwati, author of In Defense of Globalization

“This is a book to savor.”
–The New York Times

“Harford writes like a dream. From his book I found out why there’s a Starbucks on every corner [and] how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles.”
–David Bodanis, author of Electric Universe

“Much wit and wisdom.”
–The Houston Chronicle
From Publishers Weekly
Nattily packaged-the cover sports a Roy Lichtensteinesque image of an economist in Dick Tracy garb-and cleverly written, this book applies basic economic theory to such modern phenomena as Starbucks' pricing system and Microsoft's stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon. The book addresses free market economic theory, but Harford is not a complete apologist for capitalism; he shows how companies from Amazon.com to Whole Foods to Starbucks have gouged consumers through guerrilla pricing techniques and explains the high rents in London (it has more to do with agriculture than one might think). Harford comes down soft on Chinese sweatshops, acknowledging "conditions in factories are terrible," but "sweatshops are better than the horrors that came before them, and a step on the road to something better." Perhaps, but Harford doesn't question whether communism or a capitalist-style industrial revolution are the only two choices available in modern economies. That aside, the book is unequaled in its accessibility and ability to show how free market economic forces affect readers' day-to-day.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Bookmarks Magazine
Harford exposes the dark underbelly of capitalism in Undercover Economist. Compared with Steven Levitt’s and Stephen J. Dubner’s popular Freakonomics (*** July/Aug 2005), the book uses simple, playful examples (written in plain English) to elucidate complex economic theories. Critics agree that the book will grip readers interested in understanding free-market forces but disagree about Harford’s approach. Some thought the author mastered the small ideas while keeping in sight the larger context of globalization; others faulted Harford for failing to criticize certain economic theories and to ground his arguments in political, organizational structures. Either way, his case studies—some entertaining, others indicative of times to come—will make you think twice about that cup of coffee.
Copyright © 2004 Phillips & Nelson Media, Inc.

• Sales Rank: #17369 in Books
• Brand: Harford, Tim
• Published on: 2007-01-30
• Released on: 2007-01-30
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .60" w x 5.10" l, .47 pounds
• Binding: Paperback
• 265 pages

From Publishers Weekly
Nattily packaged-the cover sports a Roy Lichtensteinesque image of an economist in Dick Tracy garb-and cleverly written, this book applies basic economic theory to such modern phenomena as Starbucks' pricing system and Microsoft's stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon. The book addresses free market economic theory, but Harford is not a complete apologist for capitalism; he shows how companies from Amazon.com to Whole Foods to Starbucks have gouged consumers through guerrilla pricing techniques and explains the high rents in London (it has more to do with agriculture than one might think). Harford comes down soft on Chinese sweatshops, acknowledging "conditions in factories are terrible," but "sweatshops are better than the horrors that came before them, and a step on the road to something better." Perhaps, but Harford doesn't question whether communism or a capitalist-style industrial revolution are the only two choices available in modern economies. That aside, the book is unequaled in its accessibility and ability to show how free market economic forces affect readers' day-to-day.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Bookmarks Magazine
Harford exposes the dark underbelly of capitalism in Undercover Economist. Compared with Steven Levitt’s and Stephen J. Dubner’s popular Freakonomics (*** July/Aug 2005), the book uses simple, playful examples (written in plain English) to elucidate complex economic theories. Critics agree that the book will grip readers interested in understanding free-market forces but disagree about Harford’s approach. Some thought the author mastered the small ideas while keeping in sight the larger context of globalization; others faulted Harford for failing to criticize certain economic theories and to ground his arguments in political, organizational structures. Either way, his case studies—some entertaining, others indicative of times to come—will make you think twice about that cup of coffee.

Copyright © 2004 Phillips & Nelson Media, Inc.

Review
"Required reading."
—Steven Levitt, author of Freakonomics

"A playful guide to the economics of everyday life, and as such. . . something of an elder sibling to Steven Levitt’s wild child, the hugely successful Freakonomics."
—The Economist

"A book to savor."
—The New York Times

"The Undercover Economist is a book you must pick up if you want a fresh perspective on how basic ideas in economics can help in answering the most complex and perplexing questions about the world around us."
—Business Today


“[Harford] is in every sense consumer-friendly. His chapters come in bite-size sections, with wacky sub-headings. His style is breezy and no-nonsense. . . . The Undercover Economist is part primer, part consciousness raiser, part self-help manual.” --Times Literary Supplement

"Anyone mystified by how the world works will benefit from this book – especially anyone confused about why good intentions don’t, necessarily, translate into good results."
—The Daily Telegraph (UK)

"Harford writes like a dream – and is also one of the leading economic thinkers of his generation. From his book I found out why there’s a Starbucks on every corner, what Bob Geldof needs to learn to make development aid work properly, and how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles."
—David Bodanis, author of E=mc2 and Electric Universe

"Popular economics is not an oxymoron, and here is the proof. This book, by the Financial Times columnist Tim Harford, is as lively and witty an introduction to the supposedly 'dismal science' as you are likely to read."
—The Times

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234 of 244 people found the following review helpful.
The Power of Orthodox Economic Thought
By Marty McFly
If you read only one pop economics book this year, The Undercover Economist should be it. Harford, a columnist for the Financial Times among other distinctions, has written a book that could almost serve as a textbook for an Economics 101 course. But it's emphatically not dry or dull. Instead, what Harford has done is convey the excitement, the power, and the often counter-intuitive results of economic thought. In so doing, he has written more or less the economic equivalent to The Selfish Gene.

Many recent books (notably Freakonomics) have dealt with the more exciting realms of economic research, such as the application of certain economic models to what most people would consider non-economic behavior. And far more books have talked about "economics" in the context of even trendier ideas like globalization (think The World is Flat or even No Logo). Such books, however, are reflections of marginal (in the case of the former) or unsophisticated (in the case of the latter) economic schools of thought.

Harford presents the orthodoxy in all its glory, and reminds readers that economists really do see the world in a different--and fascinating--way. He explains simple, but often misunderstood, concepts like adverse selection (that is, why health insurance costs too much), as well as even simpler, but far more consequential, economic models, such as David Ricardo's explanation of why landowners, and not farmers, make money from rising crop prices. Along the way, he explains why the prices at Safeway and Whole Foods are about the same--and why the prices for items on the top shelf are higher than prices for the same goods on the bottom shelf.

Granted, the book has its flaws, principally its (market-driven) lack of any equations or graphs and, more important, its refusal to take up any serious questions of macroeconomics. If you want to understand how recessions occur or how federal spending affects the world and national economy, then you're out of luck. But in focusing tightly on basic microeconomic principles--the foundation of the most insightful parts of economics--Harford succeeds in keeping the book accessible and useful.

74 of 76 people found the following review helpful.
The Economist as Detective
By Omer Belsky
Ever since the surprise success of "Freakonomics", a flood of economics books for the general public have been published, all trying to cash on the success of that peculiar best seller. According to the principles explained in Tim Harford's book, that is probably a mistake: profits come from scarcity - so further books about `the economics of everyday life' face diminishing returns. And yet, Harford offers several explanations as to why such books may continue to be published: one is that if everyone thinks that economics books are going to be best sellers, an editor who wouldn't publish economics books may lose her job. I'm merely speculating, of course, but this is what happened (with dotcom stocks instead of econ books) to Tony Dye, chief executive of Phillips & Drew (pp. 135-137).

Tim Harford's stuff, though, is worth reading. A regular contributor to slate.com and the financial times, Harford has the gift of explaining complicated economic ideas in accessible language.

Although the comparison to "Freakonomics" is made prominently by the book's cover (which in my version includes an endorsement from Freakonomist Steven Levitt himself, as well as a description as the "elder sibling" of Freakonomics by `The Economist'), `The Undercover Economist' is the better economics book. Freakonomics, after all, doesn't teach too much economics: beyond emphasizing that "people respond to incentives" (an important message, for sure) it answers such questions as whether Sumo wrestlers cheat (They do) and what name should you give your child (It doesn't matter). Harford, on the other hand, explains such valuable economic concepts as rent seeking, externalities and asymmetrical information, and does so in a language that suits both academics and laypeople, with fun examples and a little history of economic though to boot. What more can you ask for in a popular book?

For those with a little knowledge of economics (I have an undergraduate degree in Business Economics) much of it will be familiar. And yet there are enough interesting tidbits that don't make it into your average introductory economics textbook. The chapters about the stock exchange and the application of game theory for auctions were both informative, thought provoking, and fun to read.

For me, the great revelation was the discussion of the environmental effects of globalization. I admit that I have long considered environmental damage to be the most credible counter argument to economic benefits of trade; But Tim Harford makes a good case that that ain't so. "Races to the Bottom" in which countries compete for the worse environmental regulations are unlikely, Harford argues - the advantage in producing "dirtily" is simply not big enough. Rather, Harford shows that protectionism leads to over production, and thus to pollution. And yet, Harford acknowledges that economic growth as such does hurt the environment. And therefore the dilemma of environmentalism or growth is not entirely imaginary - just exaggerated.

There are times when Harford does not raise his opponent's best arguments. In the chapter on free trade, Harford does not discuss various theories of Path Dependencies and learning curve. In the chapter of poverty, he hardly discusses the effects of the environment on economic growth (a major issue in Jeffrey Sachs'The End of Poverty: Economic Possibilities for Our Time), or the questionable legacy of western imperialism. I'm not saying that these are irrefutable objections - quite the contrary - but Harford doesn't quite do them justice.

Still, Harford's book is well written, entertaining, and informative. It targets the economically challenge but has something to offer to all readers, no matter how economically astute.

100 of 113 people found the following review helpful.
Finally, an economist speaks my own language!
By H. Benjamin
I just finished this book, which is a bit like a real life cheat-sheet. Give this guy the Nobel prize: he made economics INTERESTING AND FUN for me!!! A dreading challenge, believe me!

Economics is everywhere. We're surrounded by it, but most people do not think about it in they're daily lives. That's unfortunate: one would certainly learn to drive before standing behind the wheel of an automobile. So why not learn about the economic incentives that actually drive most of our own behavior before getting out and getting hit by that $2.90 latte?

Learning about those incentives is not only worth it, as the examples in this book prove again and again; it also helps you make sense of what is happening around you, and therefore make better, informed choices. If one understands how most things are driven by the invisible laws of trade, competition, inflation and cost/spending or tax incentives, then one has less chance to get abused by such a system. Even better: this book shows how to ride that system and take advantage of the inherent value one holds as a consumer.

I am finishing writing this review and am going out get a latte and do some grocery shopping. Now that I've read Tim Harford's book, I know where to go and how to make the best use of the scarce money I have (but I won't reveal the tricks here, as it would be like revealing a surprise end to a good book).

My bet is that I'll be able to save what I paid for the book by the time I log back in to Amazon to see if my review has been picked up or not!

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• Sales Rank: #1841754 in Books
• Published on: 2010-09-30
• Original language: English
• Binding: Paperback
• 676 pages

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Three books grouped together to save you two shipping charges

• Published on: 1999
• Binding: Unknown Binding

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Seal Force Alpha, Task Force Blue, Designation Gold (Rogue Warrior), by Richard Marcinko PDF
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